This paper reviews the campaign strategies used in the 2007 elections in Nigeria and their outcome. The gaps between the Nigerian and global situations are also discussed and recommendations made on how to improve the situation in accordance with the electoral reforms proposed by President Umaru Musa Yar’Adua in his inauguration address in Abuja. The paper focuses predominantly on the presidential campaigns of the three leading political parties in the country, the Peoples Democratic Party (PDP), the All Nigeria Peoples Party (ANPP) and the Action Congress (AC).