EISA Madagascar: Civic & voter education


Citizen relay trainings

18 - 20 Oct & 26 - 28 Oct 2022

In order to set up citizen relays and build their capacities before conducting an awareness campaign on civic and electoral education, EISA organized two training sessions in Morondava (October 18, 19 and 20, 2022) and in Sambava (October 26, 27 and 28, 2022). The workshop brought together 54 people from civil society organizations in the Menabe and SAVA regions and 10 representatives from the regional and district branches of the CENI.

Indeed, the CSOs were mobilized to be citizen relays who were equipped to conduct effective sensitization and organize debates. Data collection will be carried out to monitor activities and to conduct a study on citizens' willingness to register and vote. The results will be used to develop the strategy for raising awareness and mobilizing citizens for future elections.


University debate

May 2019

At the end of the campaign, EISA convened and facilitated an inter-university debate on the topic of the legislative elections, which took place on 25 May in Antananarivo. The debate was jointly organised with ONG Tolotsoa. Four universities across the country participated in the debate, namely the Institut d'Etude Politique de Madagascar (IEP), Faculté Economie, Gestion, Sociologie de l'Université d'Antananarivo, la Faculté de Droit et Science Politique de l'Université d'Antananarivo and Faculté de Droit, Economie, Gestion, Mathématiques et Informatiques Appliquées de l'Université de Toamasina.

The debating contest allowed youth to address the different barriers that prevent them from participating in the electoral process and identify solutions regarding these barriers. The debate was broadcast live on Facebook with more than 700 views and the final was also broadcast on the national radio on May 25 to reach more target especially young voters in the regions.

Voter and Civic education (VCE) campaign

Apr-May 2019

The Voter and Civic education campaign started on the 23 April and ended on 25 May 2019 and was conducted countrywide. The approach varied from one region to another depending on the local and cultural context of each region. The first phase of the campaign focused mainly on direct interaction through person to person communication and, door to door, engaging with traditional leaders, community dialogues, mass awareness at local markets and some mobile caravans for larger towns. A total of 875 educators across the 119 districts of Madagascar participated in the conduct of the campaign. The campaign reached 119 districts, 1.329.730 people, 519 municipalities and 1358 neighborhoods. Target beneficiaries appreciated the conduct of the Voter and Civic education campaign within their communities regarding the use of ballot papers, documents for voting but especially the roles and function of MPs as CSOs noticed that most voters were not aware of the roles of the future members of Parliament.

The second phase of the Voter and Civic education campaign consisted of a media campaign where EISA partnered with 48 local radio stations across the country from May 13th to 25th. The objective of this specific campaign was to reach out to citizens not reached during the first phase of the campaign. This media outreach also included sensitatisation messages and voting information such as voting day, the ballot papers and the roles and functions of parliament. Local radios were selected based on the geographical reach of the station and the number of audiences. Live programmes varied from 15 to 30 minutes. A total of 239 radio programmes were broadcast. A social media campaign was also conducted on EISA's Facebook page to strengthen the sensitisation message. In total the campaign has reached about 480.000 people nationwide.

The campaign has encouraged voters to cast their ballot in an informed manner. The deployment across the 119 districts also helped increase the visibility of the electoral commission (CENI) and provided part time employment to members of women and youth organisations.

Voter and Civic education (VCE) campaign side events

May 2019

To intensify the campaign in regions with low turnouts during the presidential election, EISA organised cultural events focused on sensitisation, debates and exchanges with the public about the legislative elections in Diego on 4 May, in Antananarivo on 17 May and in Ihosy on 23 May. The objectives of the events was to create a platform for representatives to listen to the concerns and barriers identified by women and youth that prevent them from voting and/or standing for office, and also to encourage them to cast their ballots on May 27.

To this end outdoor stages were put in place, with the participation of local entertainers and activists. This approach saw a positive response from and interaction with local citizen. The three cultural events were attended by approximately 11,847 people. The events in Antsiranana and Antananarivo were broadcast live on Facebook and reached about 4,548 viewers online.

Design and production of Voter and Civic education campaign materials

EISA developed new campaign materials were produced for the legislative elections. New posters that included information regarding the election date and a specimen ballot paper was also produced by EISA and the CENI.

Each constituency received a pack of specimen ballot papers specific to each constituency, provided by the CENI, to familiarise voters with the voting procedure. In addition, a flyer containing information about the roles and functions of members of parliament was produced to encourage voters to make informed choices when casting their votes. EISA also prepared a pagivolte illustrating the roles of MPs and information on the documentation to vote was produced to better reach illiterate voters.

A total of 30,000 posters, 178,500 flyers, 228 pagivoltes and 900 t-shirts were produced for the campaign.

Civic and voter education (CVE) campaign

CVE activities were conducted across 116 districts among 119 districts and involved about 20 local civil society organisations mostly youth and women organisations. Sensitisation activities varied from mobile caravans across these 116 districts, home visits for people in rural areas, sensitisation booths, and media outreach. EISA mobilised 819 animators to conduct the campaign within the 114 districts covered during the first-round presidential elections. The campaign continued into the presidential run-off and covered 116 districts by 513 animators.

In full, it reached 1,064 municipalities among the 1,693 across the country and around 1,204,055 citizens.

Voter registration campaign

Feb 2019

From 1 to 15 February 2019, EISA conducted a campaign to sensitise voters to register in preparation of the 27 May legislative elections. This campaign targeted specifically women and youth. It was carried out in four different regions: SAVA, Atsimo Andrefana, Menabe, Ihorombe, in 8 districts and in 109 neighborhoods.

The enrolment rate in the targeted district reached an average of 14% compared to the 2% national enrollment rate. This campaign has thus led to a significant increase in the number of women and youth registered to vote in the targeted regions. Among the 14,151 citizens sensitised, 4,438 registered women voters and 6,276 registered youth voters.


Animators teaching citizens the use of ballot papers in Atsimo Andrefana region
National civic and voter education campaign

December 2018

[Click to enlarge] Voter and Civic education Sensitisation poster for the second presidential run off

The civic and voter education campaign for the presidential run-off was officially launched on October 15th 2018 in Toliara with the electoral commission and the UNDP/SACEM.

The objective of the campaign, which was carried out until the second presidential run-off, was to encourage voter participation in the presidential elections through the teaching voting procedures Animators teaching citizens the use of ballot papers in Haute Matsiatra region and increasing awareness on the importance of citizen participation in the vote.

[Click to enlarge] Instruction poster on the use of ballot paper

The campaign was conducted across 117 districts and involved about 20 local civil society organisations mostly youth and women organisation, that had previously received training from the electoral commission, UNDP and EISA.

An exchange and evaluation workshop were conducted with the regional focal person between the elections to review campaign activities during the first round, to assess challenges and identify good practices Animators teaching citizens the use of ballot papers in Bongolava region to increase the effectiveness of the next campaign. Representatives from the UNDP/ SACEM also took part in the exchanges.

[Click to enlarge] Illustrated flipchart showing the essential documents for voting

The end of the campaign was marked by a mobile caravan going through the capital for two days on December 14th and 15th of 2018.

Regional focal persons participants during the review workshop


The agreement with UNDP is signed by Jessica Ranohefy Andreas, EISA Representative in Madagascar
Agreement with UNDP on civic and voter education

September 2018

On 28 September EISA signed an agreement with UNDP to conduct a civic and voter education campaign in the run up to the presidential election scheduled for late 2018.

This project seeks to increase and promote massive citizen participation through a nation-wide sensitisation campaign, targeting particularly Malagasy women and youth.

Training of trainers for CSOs on civic and voter education

August 2018

On 30 and 31 August 2018 was held in Antananarivo the training of trainers for civil society organisations on civic and voter education, organized jointly by the electoral commission and EISA and funded by USAID.

The workshop saw the participation of 58 representatives of civil society organisations from the 22 regions of the island, including more than 50% of youth and women's associations.

Supporting CENI/CSO CVE strategy and curriculum development

August 2018

The STEP EPT specialist conceptualised and designed a VCE manual that was reviewed and validated by the CENI Director of Electoral Education and Communications and the Head of the Sensitization and Electoral Education Service, local CSOs and CENI's technical partners.

CSOs representatives and CENI staff during the validation workshop of the curriculum on civic and voter education, 3 August 2018

The validation workshop took place on 2 and 3 August 2018 in Antananarivo and was attended by 25 participants, nine youth, nine women and three persons with disabilities. The manual was produced in French and Malagasy and serves as the key document for the CENI and CSO voter education campaigns. It also includes strategies on how to participate actively in public life.

Following the validation workshop and adoption of the curriculum, and the training of CENI staff, a training of trainers (ToT) targeting CSOs was conducted on 30 and 31 August 2018 in Antananarivo. The training was attended by 60 participants from 47 CSOs, 52% women and 43% youth. The CSO representatives were selected through a call for expression of interest issued by EISA and the CENI based on the CSO mapping report produced by EISA outlined above. Women and youth were given preference, especially those from regions where their participation in the last election and voter registration was lowest.

EISA address at the beginning of the training with Soroptimist International Mahajanga
Training with Soroptimist International Mahajanga

July 2018

EISA was requested by this organisation (funded by Francophonie) to facilitate a train the trainer workshop on civic and voter education, advocacy and lobbying.

The training took place in Mahajanga from 9 to 13 July and attended by 35 representatives of local women's associations.

Voter registration campaign

Updated February 2018

From 1 to 15 February 2019, EISA conducted a campaign to sensitise voters to register in preparation of the 27 May legislative elections. This campaign targeted specifically women and youth. It was carried out in four different regions: SAVA, Atsimo Andrefana, Menabe, Ihorombe, in 8 districts and in 109 neighborhoods. The enrolment rate in the targeted district reached an average of 14% compared to the 2% national enrollment rate. This campaign has thus led to a significant increase in the number of women and youth registered to vote in the targeted regions. Among the 14 151 citizens sensitised, 4 438 registered women voters and 6 276 registered youth voters.


CSOs voter education supported

Malagasy CSOs were equipped with the skills necessary to inform and educate the electorate using voter sensitisation materials developed by EISA in partnership with the CENI-T. Besides training, documents produced in support of CSOs provided voters with information in French and Malagasy on how, where and when to register, as well as how to check the voter lists and ensure they have been duly included. All voter information and education materials produced by EISA for the CSOs were vetted by the CENI-T to ensure accuracy and consistency.

A Memorandum of Understanding (MOU) was signed between EISA and 10 CSOs which were tasked with conducting the campaign. During the campaign:

  • 166 voter information and education agents were mobilized
  • 1000 voter sensitisation handbooks (500 in French and 500 in Malagasy) providing information and guidelines on how to implement voter outreach activities at the grassroots level, were produced and distributed to CSOs representatives in all the 22 regions of Madagascar
  • 352 voter awareness and sensitization stands were set up and 66 caravans were dispatched
  • 145 banners, 7086 posters, 7084 leaflets, 2200 bookmarks with voter education slogans and 5000 T-shirts were used


Citizens informed and educated on electoral participation

A voter education curriculum was developed in consultation with a local civil society network, the Komity Mpanaramaso ny Fifidianana/Comité National d'Observation des Elections (KMF/CNOE) whereafter core trainers were provided with the skills to facilitate train the trainer programmes in their own regions. In order to ensure maximum outreach, EISA supported the cascade model of training in 23 districts of seven regions of Madagascar. With the skills and support provided by EISA, 16 CSO trainers ran workshops in their different regions attended by 295 participants, including 156 men and 139 women.. Through this cascade approach local capacity was strengthened, and the participants' facilitation skills and confidence in conducting voter education workshops was improved.

In addition, EISA signed a funding agreement with the EU Delegation in Madagascar in support of civil society's involvement in voter information and education for the voter registration process. Consultative meetings with participating CSOs were organised in December 2012 to ensure that all participating CSOs have a common understanding of the project which is being implemented under EISA's guidance and would be ready to roll out in 2013.

University students informed about gender issues and citizen participation

Jan 2012

After successfully concluding an agreement with 5 universities, namely University of Antananarivoy, Antsiranana, Toamasina, Fianarantsoa and Toliara to include university students in the roll out of sensitising the public on issues of greater participation of women at all levels of society as well as greater citizen participation in governance issues, students have been trained in the EISA "Strengthening capacity of women and youth to participation in decision-making processes". From January 2012 the programme has been rolled out with 65 students and 11 lecturers from all five collaborating universities who attended a workshop in Antananarivo in June.

Following the June capacity building workshop, participants, with the assistance of their lecturers who coached them, drafted a three month action plan. This plan included the names of universities or faculties where they will conduct sensitisation workshops, the dates of workshops and the topics they intend to cover. Based on these plans, EISA assessed the needs for each awareness workshop and provided technical, financial and logistical support.


Workshop for CSOs
CSO's engagement in civic and voter education strengthened

Working closely with three local civil society organisations, namely Acces Zon'olombelona, Andrimaso FFKM and Komity Mpanaramaso ny Fifidianana Comité National d'Observation des Elections (KMF/CNOE), EISA and our partners developed a civic and voter education manual. Using the cascade approach EISA and our partners trained 44 participants in a train the trainer course on how to use the manual as well as facilitation skills. These facilitators conducted workshops in six regions, including Bongolava, Melaky, Analanjorofo, Farafangana and Diana.

Participants were extremely responsive and highlighted that they had not previously been exposed to the material contained in this course. An added benefit was the experience and exposure that the 44 facilitators gained by conducting workshops and the opportunity to practice their skills.